Mary Bergeson
I've worked with
HEY THERE, I'M MARY!
Who I am
A DESIGNER WITH ALMOST TEN YEARS OF EXPERIENCE WITH FORTUNE 500 BRANDS, AGENCIES AND (INTER)NATIONAL ORGANIZATIONS.
WHAT I DO
I help brands build, apply, and optimize creative systems that stay consistent across thousands of touchpoints.
A FEW MORE THINGS
The Coca-Cola Company
MULTI-MILLION DOLLAR INTERNATIONAL PARTNERSHIP
EXPAND
MOST DESIGNS CONFIDENTAL
The
Coca-Cola
Company
Client brands
COKE FREESTYLE
INTL. BRAND PARNTERNSHIPS
agency
THE LOOK AND THE FEEL
SERVICE
CAMPAIGN DESIGN
B2B PARTNERSHIP TARGETING
PROJECT DETAILS
Working collaboratively with corporate marketing, strategy and B2B teams to translate complex metrics, proposals, and collaborations.
Largest hurdles lied in visually communicating with the collaborative brand alongside the extremely established, therefor malleable within strict brand guidelines, brading of Coca-Cola
How do you adjust an internationally recognized brand to be personal to another company? My work answered that. Throught this, we succeeded in securing multi-million dollar international collaborations.
Also worked alongside with Amazon, Sodexo France, philanthropists and internal initiatives.
RESULTS
MULTI-MILLION DOLLAR INTERNATIONAL PARTNERSHIP
EVERGREEN BRAND ASSETS
INTERNATIONAL PRODUCT ROLL OUTS
Powerade
MULTI-MILLION DOLLAR INTERNATIONAL PARTNERSHIP
EXPAND
CAMPAIGN ASSETS FROM EVERGREEN FONT
MOST DESIGNS CONFIDENTAL
POWERADE
Client brands
POWERADE
& INTERNAL MARKETING TEAMS
agency
THE LOOK AND THE FEEL
SERVICE
TYPOGRAPHY
INFOGRAPHICS
CAMPAIGN SUPPORT
PROJECT DETAILS
In collaboration with their in-house marketing team for 2021-2022 campaigns, these formatted singular font-files have allowed their corporate marketing team to consistently utilize this recognizable part of their brand identity.
Alongside this evergreen brand feature, I we created cutting edge presentations and data visualization infographics for internal and B2B communications.
RESULTS
HIGHTENED EFFICIENCY IN BRAND SYSTEMS
EVERGREEN BRAND ASSETS
NATIONAL CAMPAIGN SUPPORT
Metro by T-Mobile
4000+ Walmart and 8000+ METO Stores
ENGLISH, SPANISH, AND MANDARIN
EXPAND
* Some Color Variation Shown due to asset’s CMYK profile
metro by t-mobile
Client brands
METRO BY T-MOBILE
T-MOBILE CONNECT
T-MOBILE CORPORATE RETAIL
agency
INTERNAL MULTI-BRAND DESIGN TEAM
SERVICE
NATIONWIDE RETAIL ACTIVATION
MULTI-LINGUAL ALIGNMENT
PROJECT DETAILS
I was privileged to work on some of Metro by T-Mobile’s largest campaigns, including the viral NadaYadaYada activation, multi-lingual campaigns aligning English, Spanish, and Mandarin layouts, and quarterly refreshers for over 4000 Walmart retail displays. Creating reusable assets, aligning with strict identity rules, and communicating with stakeholders – from higher-ups to external collaborators – I can confidently day that at Metro there’s NadaYadaYada – just great graphic design.
RESULTS
Displays in over 4000 Walmart stores and 8000 Metro + T-Mobile stores across the USA and Latin America
“the most aggressive prepaid market leader in North America during 2024” ¹
SOMETHING ABOUT NYY
Blue Heron Homes
MULTI-CHANNEL MULTI-MILLION DOLLAR CAMPAIGN
EXPAND
MOST DESIGNS CONFIDENTAL
Blue Heron Homes
Rolling out a brand new business branch for a top luxury real estate developer.
Client brands
BLUE HERON HOMES
AND SUB-BRANDS
agency
AFMKTG LUXURY MARKETING
SERVICE
BRAND DESIGN
MULTI-CHANNEL CAMPAIGN
ASSET PRODUCTION AND MANAGEMENT
BRANDING PROCESS
BRIEF
OLD LAS-VEGAS
OASIS IN THE DESERT
OLD AMERICAN LUXURY
PITCH DIRECTIONS
ORGANIC
ENGAGE WITH MAIN BRAND SOPHISTICATION
POP OF COLOR
FEEDBACK INTO FINALE
NO TO NEUTRALS YES TO WARM AND FLASHY
MAGENTA TO REPLACE MAIN BRAND BLUE
NO TO SLEEK YES TO SWOOPING
PROJECT DETAILS
A six month sprint to launch an omni-channel campaign for three sub-brands – while designing Oasi from scratch – for Working within strict overarching brand guidelines, sub brand execution was sharp and specific. Our primary challenge was navigating the delicate balance of upholding a luxurious brand profile of a custom builder, but now for spec homes.
As designer heading the project, alongside the AFMKTG team, we were able to execute a $MM luxury real estate brand launch.
RESULTS
MULTI-MILLION DOLLAR LAUNCH
EVERGREEN BRAND SYSTEM
Modern Smart Lockers
MANAGMENT OF BRAND SYSTEMS
INCLUDING 500+ ASSETS
EXPAND
MOST DESIGNS CONFIDENTAL
MODERN SMART LOCKERS
A political branding challenge to communicate how broken systems affect us all. While now under centrist messaging , the founding principles were of openness and nuance without polarity.
Client brands
MODERN SMART LOCKERS
HAMILTON OFICE SYSTEMS
VECOS EUROPE
ROLE
ONEDAYONE MARKETING
ARCHITECTURAL MARKETING AGENCY
SERVICE
FIGURE IT OUT LATER
BRAND SYSTEM MANAGEMENT NOTION HUB
SET UP
PROJECT MANAGEMENT WORKFLOW CONNECTED TO SITE MAP AND ASSET MANAGER
OUTCOME
OVER 500 ASSETS ORGANIZED BY BRAND PHASE AND PLACE IN USER JOURNEY
PROJECT DETAILS
Before 2024 the Modern smart lockers brand teetered, until 2025 when brand auditing and systems brought them back to Modern.
Working closely with agency owners for brand strategy and alignment, I built a multi-phase brand system organization to allow their past and current brands to talk together across mediums – web, presentations, digital marketing and more.
RESULTS
FULL 500+ BRAND ASSET ORGANIZATION
BRAND PHASE PROFILES FOR FUTURE USE
EXECUTION OF 150+ ASSETS BETWEEN WEB, MARKETING AND PARTNERSHIPS
FWD
+145% AUDIENCE/TRAFFIC GROWTH IN 48 HOURS
EXPAND
The FWD PARTY
A political branding challenge to communicate how broken systems affect us all. While now under centrist messaging , the founding principles were of openness and nuance without polarity.
CONNECTED brands
The Forward Party
Serve America Movement
Renew America Movement
ROLE
SENIOR VISUAL DESIGNER
SERVICE
BRAND DESIGN AND VISUAL STRATEGY
BRAND SYSTEMS MANAGEMENT
MARKETING ASSET MANAGER
JUNIOR DESIGNER MANAGEMENT
*NOT MY WORK, FOR REFERENCE
A THREE-WAY MERGER
BRANDING PROCESS
DIFFICULTIES
POLITCAL COLOR AND MOTIF ASSOCIATIONS
TOTAL, NOT CENTER
THREE BRAND IDENTITIES TO MEET
PITCH DIRECTIONS AND FEEDBACK
MUTED RED WHITE AND BLUE; TWO REDS, TWO BLUES, NO PURPLE
MODERN AND BOLD
INTENSE TEXT-FORWARD IMPACT
KEEP PARENT BRAND OUTLINE MOTIF, REMOVE ICONOGRAPHY
OUTCOME
VARIABLE WORDMARKS
“TOGETHER” SUB-BRAND AND STATE-SPECIFIC LOGO TEMPLATING
AGRESSIVE COLOR SCHEME
PROJECT DETAILS
While centrist today, the Forward Party, when launched, was a three-way merger of the largest voting and party reform NGOs in the USA – Serve America Movement, Renew America Movement, and The Forward Party.
Anti-trump republicans, reform-based democrats, and passionate revolutionaries going up against the two-party system – my job was to create a visual identity in which they and their audiences could see themselves. Historic research and deep dives created a balance of red and blue (*no purple); impactful, sharp type; and easy-going under currents in the accents.
The three orgs’ teams came together to pull off an amazing launch – in less than 48h, catapulting the new brand’s audience a cumulative +145% above and beyond (and, of course, forward).
RESULTS
SUCCESSFUL LAUNCH OF A THREE-WAY MERGER
+145% AUDIENCE AND TRAFFIC GROWTH IN THE FIRST 48H
So, let's chit-chat
HAVE A PROJECT OR A PLACEMENT? I AM ACTIVELY SEARCHING – ABSOLUTELY GET IN TOUCH!
