The Coca-Cola Company
Evergreen branding
B2B marketing
Brand activations + partnerships
Powerade
Motifs still used today
Typography
Data visualization
Metro by T-Mobile
National campaigns in 4000+ stores
Multi-lingual layout alignment
Omni-channel campaigns
Blue Heron Homes
Branding and sub-branding design
Marketing campaign asset suite
Omni-channel launch
FWD
Lead, founding Designer
Event and launch coordination
Brand systems still used after rebrand
Modern Smart Lockers
UI and brand systems
Web design and management
Audience targeting
The
Coca-Cola
Company
Supported the achievement of a multi-million Dollar international partnership and product roll out.
Client brands
COKE FREESTYLE
BRAND PARNTERNSHIPS
agency
THE LOOK AND THE FEEL
SERVICE
CAMPAIGN DESIGN
B2B PARTNERSHIP MARKETING
PROJECT DETAILS
Working with Atlanta agency The Look and The Feel, The Coca Cola Company was a joy to work with. One of the most influential companies in the world, collaborating with international organizations such as Sodexo France and internal brands such as Powerade, Sprite, Fanta, Gold Peak Tea and more. Mostly confidential, supporting brand asset creation still used today, working amazing sales teams with demanding schedules and alignments, even getting to touch their philanthropic branch, all under an agency umbrella – I’m very proud of the brand and layout work I was able to bring as an Atlanta native.
RESULTS
MULTI-MILLION DOLLAR INTERNATIONAL PARTNERSHIP
EVERGREEN BRAND ASSETS
INTERNATIONAL PRODUCT ROLL OUTS
Powerade
-
Neon font and motif still used today
Originally through single-use EPSs of the typeface glyphs, the formatted singular font-files have allowed their corporate marketing team to consistently utilize this recognizable part of their brand identity.
Alongside this evergreen brand feature, I was lucky to Crete cutting edge presentations and data visualization infographics for internal and B2B communications.
Powerade
Neon font and motif still used today
Originally through single-use EPSs of the typeface glyphs, the formatted singular font-files have allowed their corporate marketing team to consistently utilize this recognizable part of their brand identity.
Alongside this evergreen brand feature, I was lucky to Crete cutting edge presentations and data visualization infographics for internal and B2B communications.
Evergreen assets. Digestible statistics.
An Oasis of luxury Homes
in the Las Vegas Valley
Brand and bub-brand design ⟢ ⟣ Omni-Channel launch campaign design ⟢ ⟣ Illustration and interactive UI ⟢ ⟣ Asset management
A six month sprint to launch an omni-channel campaign for three sub-brands – while designing one (Oasi) from scratch – for Blue Heron Homes. Working within strict overarching brand guidelines, sub brand execution was sharp and specific. Our primary challenge was navigating the delicate balance of upholding a luxurious brand profile of a custom builder, but now for spec homes. As designer heading the project, alongside the AFMKTG team, we were able to execute a $MM luxury real estate brand launch.
Modern Lines, Modern Homes.
Helping contribute to “the most aggressive prepaid market leader in North America during 2024” ¹
I was privileged to work on some of Metro by T-Mobile’s largest campaigns, including the viral NadaYadaYada activation, multi-lingual campaigns aligning English, Spanish, and Mandarin layouts, and quarterly refreshers for over 4000 Walmart retail displays. Creating reusable assets, aligning with strict identity rules, and communicating with stakeholders – from higher-ups to external collaborators – I can confidently day that at Metro there’s NadaYadaYada – just great graphic design.
An internal agency turning heads across the country.
* Some Color Variation Shown due to asset’s CMYK profile
Displays in over 4000 Walmart stores and 8000 Metro + T-Mobile stores across the USA and Latin America
Displays in over 4000 Walmart stores and 8000 Metro + T-Mobile stores across the USA and Latin America
SENIOR DESIGNER
NATIONAL THREE-WAY MERGER
Lead founding designer ⟢ ⟣ Brand + sub-brand identity ⟢ ⟣ Brand systems management ⟢ ⟣ Visual strategy
A three way merger traversing two sides of the spectrum.
Lead founding designer ⟢ ⟣ Brand + sub-brand identity ⟢ ⟣ Brand systems management ⟢ ⟣ Visual strategy
While centrist today, the Forward Party, when launched, was a three-way merger of the largest voting and party reform NGOs in the USA – Serve America Movement, Renew America Movement, and The Forward Party.
Anti-trump republicans, reform-based democrats, and passionate revolutionaries going up against the two-party system – my job was to create a visual identity in which they and their audiences could see themselves. Historic research and deep dives created a balance of red and blue (*no purple); impactful, sharp type; and easy-going under currents in the accents.
The three orgs’ teams came together to pull off an amazing launch – in less than 48h, catapulting the new brand’s audience a cumulative +145% above and beyond (and, of course, forward).
The idea?
Coming together, going Forward.
brand + sub-brand identity ⟢ ⟣ brand systems management ⟢ ⟣ visual strategy
While centrist today, the Forward Party, when launched, was a three-way merger of the largest voting and party reform NGOs in the USA – Serve America Movement, Renew America Movement, and The Forward Party.
Anti-trump republicans, reform-based democrats, and passionate revolutionaries going up against the two-party system – my job was to create a visual identity in which they and their audiences could see themselves. Historic research and deep dives created a balance of red and blue (*no purple); impactful, sharp type; and easy-going under currents in the accents.
The three orgs’ teams came together to pull off an amazing launch – in less than 48h, catapulting the new brand’s audience a cumulative +145% above and beyond (and, of course, forward).
An ambitious brand for an ambitious message.
Modern Smart Lockers
Before 2024 the Modern smart lockers brand teetered, until 2025 when brand auditing and systems brought them back to Modern.
Working closely with agency owners for brand strategy and alignment, I built a multi-phase brand system organization to allow their past and current brands to talk together across mediums – web, presentations, digital marketing and more.
Systems & brand designer
Alongside agency owners I developed and organized a 500+ item asset base including layouts, photography, and campaign assets alongside a customer identity pathway planner. Native to Notion and Google Drive, their brand systems now connect project management to marketing and design.
BUILT ELEVATED BRAND SYSTEMS FOR GROWTH
I've been designing for brand and marketing for over eight years
I bring brands to life through design systems and thrive most when breaking down complexities of visual expression. With 8+ years of experience across corporate, agency, and start-up environments, I specialize in brand development and identity execution across every stage. From campaigns to growth, I shine when translating design challenges into visual strategies.
I've been designing for brand and marketing for over seven years
I bring brands to life through design systems and thrive most when breaking down complexities of visual expression. With 8+ years of experience across corporate, agency, and start-up environments, I specialize in brand development and identity execution across every stage. From campaigns to growth, I shine when translating design challenges into visual strategies.